You are more likely to recognise this popular Kellogg’s cereal as ‘Coco Pops’. The brand underwent a name change in the UK in the late 1960s to bring it in line with the so-called ‘Coco Krispies’ marketed in America. This box was produced in 1972 and reflects the ‘Coco Krispies’ re-brand. However, the name change was not a success here and, by the mid 1970s, Kellogg’s reverted to calling the cereal ‘Coco Pops’.
Kellogg's Coco Krispies Cereal Packet Featuring Sweep from The Sooty Show, 1972
You might recognise this sweet little dog as the glove puppet, Sweep, from the children’s TV series, The Sooty Show. Sweep is shown enjoying eating a bowl of the chocolate-flavoured popped rice cereal.
The panels on the box side depict Sweep’s routine to stay healthy and explain why Coco Krispies are his favourite breakfast. Kellogg’s used the back of the box to advertise the free gifts which were available, and the initiative of a ‘Free Crazy Canine’ encouraged shoppers with children to buy the cereal.
At only 10½p in the 1970s, this cereal seems like a bargain – inflation has meant the cereal is now sold for around twenty times this!
Learn more about the 'Advertising Evolution’ in our Online Exhibition, or visit the display currently at Cobham Library.